When I turned 50, I found myself feeling a bit removed from marketing aimed at soccer moms. Fortunately, the Boomers have never been quiet about stating their needs.
Consequently, I have recently seen growth in marketing for people in their 50s and 60s. We aren't quite ready for walkers, but we are experiencing some age-related changes to our eyes, ears and assorted creaking body parts.
Now that I'm in midlife, I appreciate products with large print, easy grips, and hearty signals. When I buy something these days, I think a lot about its ability to age with me.
I spent some time recently looking at all the items available on The BoomShop, which aims to support active midlife people with quality products. Each selection seeks to fit their motto: "Life made easy."
- Wellness mats for comfort while standing
- Magnification mirrors for ease of personal grooming
- Extra large display bath scale, which accommodates my vision
- An assortment of kitchen gadgets that have easy grips
|Such a classic design|
The BoomShop recognizes that my readers will probably find some of these products ideal for their needs. So for a limited time, The BoomShop is offering a 15% discount on purchases for those who use the code 17118. Type this code in the field labeled "Coupon Code" in the cart area of their site and press "Apply."
I hope that you enjoy seeing that manufacturers and retailers are finally recognizing that there is a demographic in between multitasking moms and retiring grandparents. In midlife, I'm trying to manage my minor age-related issues so that I can complete my bucket list while I still have pretty good energy to do so.